Contractor Power Marketing

421 Cedar Drive

Lanoka Harbor NJ 08734

Phone: 609-693-9778

8am – 5pm Eastern Time

 

Email Contact Link
 

google review icon Write a Google Review
 
youtube2 Visit Our Video Channel
   
Contractor Power eNewsletter

Free Internet Marketing information / tips / best practices for small business owners. Marketing in house or using an outsourced solution, business owners need to keep informed.
 

  • Increase Leads / Sales
  • Search Optimization
  • Search Marketing
  • Content Creation
  • Video Marketing
  • Pay Per Click

FREE Newsletter Sign Up

 

bitcoin logo

admin421

Google Adwords Marketing – Landing Pages

Just incase you haven't noticed, the amount of space given to Google natural search results has shrunk again. In popular search categories there are now as many as 4 Google Adwords advertisements at the very top of each search results page. This is usually followed by Google Maps business listings and then about 10 natural search results (SEO influenced), followed by an additional 3 Adwords advertisements on the bottom of each page. As natural search gets squeezed and Adwords takes another step up small business owners not utilizing Adwords paid search would be wise to reconsider.

Search Engine Optimization (SEO) continues to be a cost effective method of reaching prospects and a vitally important marketing process. With that said, businesses not utilizing Adwords may be missing another important marketing option and a chance to cost effectively gain more businesses. 

Google Adwords has evolved into the most sophisticated and accountable online marketing method available today. Business owners looking to reach more prospects and increase sales should consider Adwords as a primary option. 

Make Google Adwords cost effective for your business!

Part 1 – Landing Pages

The ability to send searching prospects directly to a specific landing page increases the response rate. For those who don't already know, a landing page is a webpage created to target a specific keyword or type of search query. 

Example: You are in business as a general building contractor. You website features foundation to roof all inclusive building services. Replacement windows are a service that makes you a good margin and you would like to increase replacement window sales. Your Adwords campaign targets the keyword phrase "Vinyl Replacement Windows". Your landing page should be about "Vinyl Replacement Windows" and nothing else, not gutters, not decks and not kitchens. Your landing page should feature numerous call to action contact options and basic details about your replacement windows, nothing else. Anyone reaching your replacement window landing page found it through an Adwords search. Now give them what they are looking for!

Not having a landing page that is highly specific to the search is a common mistake. I see this everyday and the affect on a marketing budget could be devastating. If you are searching for "Replacement Window" and land on a page that features Roofing, Siding, and Gutters but barely mentions replacement windows and you most likely won't stay very long. Google offers up about 25 results per search, prospects want what they want and they don't want to have to hunt for it once they click on a link. Getting to your link was all the searching that most prospects intended to do. Without a proper landing page your viewers will quickly leave your website without any additional action, other than cost you the price of a click, ouch!

Lets imagine that 1 in 30 Adwords referred pospects makes contact with you through a phone call or email form after reaching your website and landing on your home page. Now lets suppose you set up a great landing page, specific to your keyword "Replacement Window" campaign and featuring a clear call to action. Suppose your 30 clicks now generates 3 contacts. This one process alone could triple your results or save you 66% of your budget for a fixed number of monthly leads.

Landing pages are only one of many improvements to an Adwords campaign that can mean the difference between being hugely successful and failing miserably. We will be examining additional processes with a series of short Adwords articles aimed at helping our readers MARKET BETTER.


Thanks for reading,

Norm Denroche

 

Contractor Power Marketing has an opening to take on an additional client or clients. We provide wordpress web design and development with an emphasis on SEO and Adwords set up and management. We take on new clients with monthly marketing budgets between $150. and $2,500. that we believe we can help to increase sales and grow their business. Call us today if this sounds like it fits your Internet Marketing needs 609-693-9778 or Email Contact Form

 

Local Web Pages

How to Geo Target Customers With SEO?

Getting your business listed on the first page of a Google search in Business Maps or Natural Search in your local zip code area is a nice marketing accomplishment. If your run a breakfast / lunch restaurant in a heavily populated area and draw your customers from a 3 mile radius of your location this may be all you need to succeed and draw customers from your online presence. 

On the other hand if you are a Hardwood Flooring Contractor that depends on drawing clients from 40 miles or more away and 11 different towns you will need to execute a geo targeting web page campaign to reach your entire market.  Local Web Pages are created with content and tagging to reach prospects in a specific city or town areas with Google Natural Search positioning.

The further your customers are from your office or business location, the harder it is to reach them through SEO and Natural Search Listings. The amount of local online competition for the keywords and phrases specific to your trade, services or product line increases dramatically as you move away from a verified location. With all things being equal (they rarely ever are) the location of your business plays an enormous part in the serving of Google search results. 

To compensate for the lack of a physical business location the development of geo targeted web pages can be a highly effective marketing process. A Local Web Page is a Landing Page specific to a geographic location. The Local Web Page should have unique content and keywords specific to the trade or service and also include location specific keywords such as the city / town and zip code you are targeting.

Like all web content the Local Web Pages that you create should be checked regularly for results once they have been indexed with Google and BING. Strategic adjustment to copy and keywords can help your pages transcend the competition to productive positioning. 

The Local Web Pages marketing process has some advantages over Adwords that increase dramatically when compared over a longer time frame. Extended staying power for your Local Web Pages is very possible with a regular analyzing and minor tweaking regiment. The propensity for searchers to prefer natural search results over the clearly marketed advertisements is well documented and combined with lower cost per click over the long haul makes Local Web Pages a cost effective marketing strategy.

The Local Page set up process:

* Make a top 10 list of the keywords and phrases specific to searches for your service or business type. BING webmaster tools has a simple keyword research tool that give you search counts on works and phrases (Diagnostic Tools). My assumption is that search percentages should be universal across all search platforms. You can also use the (Searches Related To) suggestions at the bottom of a Google search page for suggestion. Stay away from highly technical or trade specific names that a lay person might not be familiar with.

* Make a list of the towns / cities in your service area that need a better search performance from your website. Prioritize the list by importance to your business. Include all of the unique town names or postal areas that make up your target market. It may take years to complete pages for 50 or more locations, but by prioritizing you are able to do what matters most to the growth opportunities for your business ASAP.

* Build a web page for each town with unique content specific to your keywords and geo location information.

* Use page name, head tag and picture tags to give the page some additional juice.

* Link to these pages from all other appropriate service pages and main menu.

* Include any customer testimonials with zip code address from clients in that particular city.

* List and elaborate on any completed jobs, installations or clients in that area.

* Announce your new local page and link from all available resources. (Facebook, Youtube Channel, LinkedIn)

Occasionally adding new Local Web Pages to your site gives an additional boost in freshness scoring over more static websites. A minimum of 2 new pages per year for small businesses is not an unreasonable goal, one per quarter is a nice pace. New content provides new opportunity for social contact and the process comes full circle as the search engines give juice to social comments.


Norm Denroche

Contractor Power Marketing
609-693-9778

 

Contractor Power Marketing is a full service Internet Marketing Company, providing outsourced Web Development, SEO, SEM, Content Creation and Email Marketing for small businesses in the USA. Call or email us today to see what we can do to help you grow your business.

Does Your Business Need a Mobile Website?

What About an App for Your Business?

The are countless companies promoting their mobile website building services. App creators for companies large and small are looking for new clients and probably contact you regularly, but does your company need an app? The answers are not as easy as yes or no, so lets sort it out.

Lets first talk about mobile websites. Lets start off by assuming that your company has a primary website that is viewing perfectly fine when seen on the large screen of a decktop or laptop computer. With about 50% of website viewers now accessing the Internet with a smart phone and small screen it is vital that your web looks just as good to them and be just as functional. 

Who you are? What you do? Where you do it? How to contact you?
These are the most important features of any website, mobile or not in the eyes of your prospects.
 
mobile websites
Full Website View Contact Information Web Copy and Photos

If your website is responsive, meaning mobile viewers have the ability to pinch and zoom your website, a separate mobile website is not necessary. A second website may actually confuse some viewers due to it's different appearance and functionality. A single website that shows exactly the same on a decktop computer and mobile device with the ability of the mobile viewer to customize their view by pinching and zooming is everything that most small business owners need.
 

The website above is the ContractorPower.com web viewed on a 2 year old Android smart phone. The far left picture is the exact same view as on a full sized computer screen. This means Contractor Power is easily identified and our image remains constant across all devices. The middle picture is a zoomed view of our contact information. The picture on the left is a zoomed image of our home page content, easily resizable for reading and navigation.
 

A separate website for mobile viewers may seem like a good idea, but if a prospect is already familiar with the look of your primary website and is expecting to find it using a smart phone, they may not immediately recognize the mobile site. If a viewer wants more information than your mobile site offers, they have to access your primary site anyway. If your primary website answers these four questions without scrolling anywhere, duplicating it on a mobile device is as good as it gets.

Who you are? 
Searchers familiar with your company or returning to your site will want to immediate know they have the correct website.

What you do?
New viewers and hot prospects accessing your website for the first time and in need of a local service provider should know you are a plumber, roofer, landscaper within a few seconds of landing on your website.

Where you do it?
Letting web viewers know where you work, the geographic area that you service saves them time and per qualifies your web contact to another degree. 

Mobile viewers may be more pressed for time, accessing your site at lunch or during a break. Make it as easy as possible for them to find the information they need before making contact.

How to contact you?
Phone and email are both primary contact methods and text is rapidly gaining momentum. Your mobile viewers should have instant access to all.

The other part of operating a separate website for mobile viewers is cost. Why pay for a separate mobile website when your primary site should be supplying everything you need? Use the marketing dollars to increase your SEO, video marketing or new content and not on a mobile website. Once again, a single website that is responsive in design and functionality is all a building trades contractor or home services provider needs.
 

OK, now what about a mobile app?

Mobile apps are software applications designed to run on smartphones and other mobile devices, do you need one?

Apps are a completely different animal then a mobile website. Apps give instant access to your company by anyone that has downloaded it and given it a piece of the valuable real estate viewable on their smart phone. When it comes to Apps, my decision making is based on the question, why would anyone want your app? What do you do that would benefit your client by providing them with an app?

I use a few apps for the things I do regularly with my phone. I have a banking app that permits me to make check deposits with my phone, I use it a few times per week, it's fast, easy and saves a trip to the bank each time. 

If your business is a retails or wholesale business such as a Plant Nursery, Lumber Yard or Appliance Parts store and you have products or services that your customers regularly need access to, it might make sense to have an app. 

A mobile app for Home Depot makes perfect sense for contractors.  Regular customers may use it several times or more per week and have instant access to their account, ordering and delivery information. On the other hand an app for a Car Dealer that you visit every three years does not. Apply the same common logic to your business needs and the benefit that an app might provide to your clients. If you're a Remodeler or Roofing Contractor a mobile app is probably not a good investment. Apps work great for companies and customers that have a need for frequent and continuous communications and business transactions. Not many homeowners are going to download and display their plumbers app on their smart phone. Use the marketing dollars to reach new clients with a new targeted video, new web page or free how to report for your target market.

Thanks for stopping in, hope this article helps you market your business better. Call or email if you would like to discuss your marketing needs and how we might be of assistance. Contractor Power is a full service Internet Marketing company. We help small businesses in the USA maximize the Internet as a new customer acquisition tool.

Norm Denroche
Owner – Contractor Power Marketing

609-693-9778  8am – 5pm  Mon – Sat

 

   Boost SEO Results by Optimizing Your Web Images


When searching online for goods and services, prospects want to see detailed images of their search subject. Properly tagged website images along with compelling page content can give a boost to your prospect traffic by having your images show up in Google / BING / Yahoo image searches and not just on your website. Increasing targeted traffic with optimized photos is another way of getting the best possible results from your marketing budget. We realize that most business owners have a webmaster or SEO company handling their online marketing. This article is not meant as a how to, but more of a what to do. Work with your SEO provider or webmaster and keep your marketing moving forward with image optimization.

If you aren't familiar with image searching, try this. Type Painting Contractor and your town or city name into your Google search bar, I used Painting Contractor Lanoka Harbor for my test. When the results pop up, select images from the upper search navigation bar. The images that appear are from many different sources. Google does give preference to properly listed local Google businesses. If you click on any of the images you will notice that the page that appears includes the website name and a link to the website that the picture was taken from. This is a nice opportunity for additional local exposure and highly targeted web traffic.

image optimization SEO marketing

If you have an older website or a DIY web and template you may be missing this important marketing opportunity. It's easy enough to check by doing a search where your website is included in the results and then selecting images in the search bar. If you don't see any of your website images in the image search results, the information below could be a big help.
 
image search results SEO

How does Google decide which pictures to feature in the image search results?
Google is very careful about the amount of specific information they provide to marketers. It is not in their best interest to have a single company dominate the image results by gaming the system. It is more advantageous to have a number of items be critical to obtaining positive results and for results to be shared by many whom adhere to their guidelines. With that said you can greatly improve your chances for your image to display on top of their results by following their best practices guidelines as described below.
 
1) Give your pictures informative names.
Descriptive image names give Google hints about the subject matter of the graphic. Rename your photos from this (img4157800.jpg) to (blue house paint.jpg). Google uses this information to help determine the best image to return for a searchers query. Descriptive file names can also be used by Google if there is limited descriptive text on the page.
 
2) Provide relevant page content and keep images in context.
The content of the web page an image is on should provide Google with a good idea of what the subject matter of the picture is.  A website with the name of xyzpaintingcontractors.com on a page named Exterior Painting Services would be assumed to feature painting related pictures. If possible place images near the relevant text when formatting your page copy.
 
3) Do not embed text inside images.
To ensure maximum access to important information keep it in HTML format and not embedded in an image. Embedded text will not be indexed by Google or any other search engine.
 
4) Anchor text on internal linked pages matters
Anchor text is text copy that is hyperlinked. You can't control how other sites link to yours, but you can use descriptive and relevant terms when linking internally. This helps to improve the viewers online experience and helps Google to better understand the destination page of the link.
 
 5) Create Alternate Text Attributes for Images.

The alternate text is used to describe the contents of an image file and is the main source of image information used by Google. It provides Google with useful information about the subject matter of the image. Keep it short and as descriptive as possible.

example:  File Name and Alt Text

<img src="esc0154200.jpg" alt=""/>

Much Better  <img src="housepainter.jpg" alt="House Painter Lanoka Harbor NJ 08734"/>

Maximize the opportunity that each image represents. When done correctly optimization greatly increases your chance of having images within your website appear on or near the top portion of the first page on relevant image searches. Always use high quality photos that will appear more professional and increase the image of your business in the mind of the viewer. Mix images in with the appropriate text content to enhance the viewer experience.

Some contracting and home service trades such as painting, landscaping and kitchen remodeling tend to be more visually sensitive than other trades that are more technical in nature. But this doesn't mean that all images on your website shouldn't be properly labeled and tagged for maximum marketing efficiency.

Always remember, your competitors are most likely doing it. SEO is a never ending process of marketing improvement. If you’re not moving forward and improving your position, you’re losing ground to a competitor, and that you can count on.

Contractor Power Marketing provides customized Marketing Services for small businesses in the USA. Call us or email us today and let's talk about how we can help you increase sales through better marketing.

 

Norm Denroche

609-693-9778
8am-5pm Eastern

 
 

Finding New Clients in 2015 – Marketing Priorities

 
This article is intended to help small business owners such as Contractors / Architects / Home Service providers in prioritizing their Internet Marketing. Working with a limited fixed budget you can take advantage of Natural Search (also referred to as Organic or Free) positions that have staying power and a cost effective return on investment over time.


The Math Behind SEO / SEM / PPC

Why pay for what you can get for free? 
 

For small business owners on a fixed marketing budget it is almost always more cost effective to use Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services to their full extent before instituting Pay Per Click (PPC) marketing to fill in the gaps. SEO is the optimizing of a website for best possible results on the search engines. SEM by our definition is the process of building web pages, blogging, content creation, video creation, linking and other activities that continuously build your Internet presence. I prefer to keep Pay Per Click in its own marketing category due to its unique marketing applications, technical requirements and cost.

Why pay $6.00 or even $10.00 for a targeted click to your website if you can get that same click for $2.00 or possibly much less.  By having a fully optimized website your chances of gaining clicks in your local market are multiplied many times over.  Let's assume you have a 5 year old website that is not getting much attention from the search engines. Maybe it's a little technically outdated and maybe the copy is sparse, keywords few and far between and tags non existent because it has never been optimized. Now you hire a marketing company to come in and perform a web remodel and complete SEO overhaul. Once the job is completed you should see a significant increase in both your page rank and your keyword quantity. This means you website now picks up some meaningful local traffic and generates some profitable leads for your business. The results of this process will take a little time to begin working, but the overall results should last long enough to make the process highly cost effective. If your initial SEO service cost you $600. and it brings you 300 additional clicks your cost per click in only $2.00 each. Working with PPC you will most likely be paying a much higher cost per click and the expense is fixed per click. The actual PPC cost will depend on your level of competition, your keyword diversity and the level of PPC expertise possessed by the manager of your account, and it should be done professionally. Above and beyond the cost of each click is the cost for landing page development and PPC management.
 
seo sem ppc


SEM is a broader range of marketing functions that may also includes SEO functions as additional content and resources are developed. Where SEO aims to provide better organic search results from the optimization of a website, SEM helps you successfully target users of search engines via multiple marketing methods.  By our definition the focus remains on FREE positions, not only in the major search engines but also on social media sites, directories, video sites and numerous other Internet properties. SEO is actually just a subset of SEM, but when breaking down the Internet Marketing process, SEO is absolutely the correct starting point. SEM services provide many of the same financial benefits as SEO when compared to PPC.

Our service recommendation for small business owners looking to gain business from the online marketing process goes like this.
 

1) SEO done most often in combination with a web remodel or at least a content upgrade.

2) SEM as a continuous marketing process. Develop a monthly budget you can afford and stick to it.

3) PPC is most cost effective when used to fill in the blanks after SEO / SEM. PPC allows you to advertise in areas that SEO and SEM can not penetrate due to competition or geographical limitations.

=== More Facts to Consider

* Natural search results are up to eight times more likely to be clicked on than paid search results or PPC marketing. 

* PPC traffic converts to sales at a slightly better percentage than Natural search clicks.

* Natural search takes a persistent effort and results should be updated to maintain positioning.

* PPC can be turned on and off instantly, although refining and maximizing a PPC campaign takes time.

 

Thanks for your time, hope this article helps you market your business better. Call or email if you would like to discuss your marketing needs and how we might be of assistance. Contractor Power is a full service Internet Marketing company. We help small businesses in the USA maximize the Internet as a new customer acquisition tool.

Norm Denroche
Owner – Contractor Power Marketing

609-693-9778  8am – 5pm  Mon – Sat

 


SEO Services That Waste Your Money
 

Small businesses are the easy target because many are uninformed about effective Internet Marketing solutions This is mainly due to time constrains and the ever increasing complexity of the marketing process.  This article is taken directly from Website Magazine and one I wish I had written, please take 2 minutes and read through it. Additional Contractor Power commentary after the Website Magazine article.

You can also use this link to view the article directly on the website magazine site if still available.

Start Website Magazine Article:

6 SEO Services You Shouldn't Waste Your Money On

By Travis Bliffen, Stellar SEO

Organic SEO and local SEO are both loaded with service offers from very well-known companies. Unfortunately, the success many of these businesses have had in other related fields does not translate into successful SEO services. Here are some of the services from well-known companies that you shouldn’t waste your time or money on.

GODADDY
For $2.99 per month, you can sign up for GoDaddy SEO services. They will submit your website to search engines and create a site map, plus give you some keywords. Unless you have the only gas station in the middle of Montana, this service isn’t going to do anything for you. Even worse, services like this lead uninformed business owners to believe paying $500 a month for local SEO is outrageous. Don’t waste your money on this service and do not think it is anywhere close to being a real SEO service. 

Here is what the GoDaddy plan includes:

Plan Includes   |   Support

* Complete Search Engine Optimization for (1) website
* One click submission to Google, Yahoo! and Bing
* Easy submission to over 100 search engines and directories
* Google Keyword Generator
* Suggested Topics Tool
* Top 10 Search Engine Optimization Checklist
* Keyword usage, Robot.txt file Robots Meta tag analyzer
* Powerful reports that show you how to move your website up in search results

YELLOW PAGES
SEO from a phone book company, seems legit; right? Just like GoDaddy, this service offers very little in terms of real SEO services. Yellow Pages has plans starting at $295 per month instead of $3 so if you want to try one of the two, GoDaddy is a much cheaper place to waste your money.

YELP
Yelp is a directory that lists businesses by location and allows users to leave reviews for them. This is primarily used to attract local searchers to your website and for the SEO purpose of building a citation to your website. The issue with Yelp is that they filter reviews and show only the worst ones. While they claim many reviews are filtered to ensure the trustworthiness of reviews on their site, the truth is, they show the worst reviews and offer a paid service which will allow the good reviews to appear. Sounds like extortion because it is, don’t get suckered into paying for Yelp.

(Below is a newspaper ad taken out by Brass and Glass in the San Francisco Chronicle Newspaper, it sums up Yelp pretty well in my opinion.)

yelp is evil

DEX YELLOW PAGES
As with the other big brands, you are going to pay a lot and receive a little in return. Dex is especially harmful to local SEO because they use call tracking numbers so they can track and show you how many calls you have received from their listings. As you may know, a key component of ranking locally is citations with consistent name, address and phone number (NAP) data. Between the call tracking numbers and listings that disappear after you are done with the service, Dex is one to steer clear of.

YEXT
This service is geared toward local SEO and in case you don’t know, Yext is a service that allows you to submit your NAP data to 47 directory sites with one submission. The pricing for Yext is about $500 per year for these 47 listings. If you were to use a very reputable local SEO like Whitespark, you could get 125 manually built citations for the same price as the first year of Yext. Additionally, numerous consumers have reported losing listings, finding there listings locked, and finding the wrong NAP data on listings once they no longer subscribe to the service. Hire a company like Whitespark or BrightLocal instead of getting burned by Yext.

RANK PAY
The basic premise of this service is that you submit your keyword and then you pay a certain amount each month based on the keyword and where it ranks, if you are not in the top 30, you do not pay at all. Here is an example:

rank pay />

While this may sound like a great pricing structure, getting paid for rankings is a surefire way to encourage a company to cut corners to rank you faster and get paid sooner. Additionally, if you go on to read about how they will rank your site, the mention having connections with several publishers. This is a nice way of saying we are going to submit your links to a public blog network, which as you know get busted all the time. If you want public blog network links, go to Iwriter and you can get 500 of them for $20.

The six services listed above are only a few of the not-so-useful SEO companies and services that you should watch out for. When you are looking for someone to help with your SEO, ask for examples, credentials and references. You should also ask how they will rank your site and what methods they will be using. If they will not disclose how they plan to rank your site, you should look elsewhere as secrecy is usually for a reason.

Have you tried any services and found them to be particularly worthless? If so, I would love to hear about your experience below.

Any images and logos pictured above are property of their respective owners. The opinions expressed in this article are those of the author and not of Website Magazine.

Author Bio: Travis Bliffen is the founder of Stellar SEO, a search marketing and design agency located near St. Louis Mo. Travis loves researching and writing about SEO strategies and implementing innovative strategies for his clients. Connect on Twitter @theseoproz.

End Website Magazine Article:

 

Contractor Power Commentary

The 6 SEO services listed above are canned and automated for maximum profit for the service providers and sold to uniformed and trusting buyers. The article is based on the premise that the money being spend for these services is not the best use of a small business marketing budget. There are other services that I have come across that should be included in this list and they are Yodle, LinkNow Media, Localeze and Network Solutions / Webs.com. 

Web services are not unlike building trades services, each client/job is unique and requires a customized action plan and strategic implementation to be cost effective. Large companies selling pre packaged SEO services can not effectively meet the unique marketing needs of every small business.

Contractor Power Marketing currently has 3 former YP users and 2 former Web.com/Network Solutions users as clients. We have seen first hand what the Website Magazine article above accurately describes as a waste of money.


 

Thanks for you time, hope this helps you market your business better

Norm Denroche
Owner – Contractor Power Marketing

 

SEO From The Source

Search Engine Optimization Rules from Google

Let me start off by saying that I’m not suggesting that a small business of any kind needs to be doing technical Internet marketing work in house. What needs to be done in most cases is for the company owner or the person in charge of your marketing operations to be familiar with SEO terms. The alternative is to be working with a professional Internet Marketing company that you have a high level of trust in. Even then, knowing a little and questioning the webmaster or marketing team on the items included in the attached Google Search Engine optimization guide would be a good idea. In other words make sure it’s getting done one way or another! Give your business the best possible chance at being included when local consumers are searching for service providers by following the SEO rules that Google now makes available.

Google dominates Search Engine usage with about 67% of all searches conducted within the USA going through Google owned Internet properties. So when Google offers to show webmasters how to take advantage of Natural Search opportunities, we listen carefully. In most cases, whatever SEO works effectively at www.Google.com also works well with the Yahoo, BING and the AOL search engine.

First some basics about Natural Search.

Natural Search is what makes the search engines a useful tool for consumers. The reason for this is that Natural search results are not dictated by bidding or payment of any kind. On the Google Search Engine natural search results are featured in the center area of the page. Paid advertising resides in the right hand column and may also show one or two ads before and after Natural Search results. Paid search results are clearly tagged and marked as advertising.

Natural search is what Google deems to be the most accurate information about the subject that you are searching, based on your search terms and geographical location. Natural search is the best opportunity for small business owners to receive a prominent and highly beneficial search listing without direct payment for each website link click.

With the US economy moving slowly and housing starts remaining depressed, the competition for construction and home maintenance jobs is at an all time high. Not using the resources made available to your business by the premier search engine / lead source in the world should not be considered a prudent business practice. The opportunity to acquire new jobs / work if your company can be easily found online is critical for business success today. Having a website that gets recognized and listed in local Google search results takes some time but is well worth the effort.

This new SEO guide by Google is intended to be basic guidelines for the industry professionals and marketing companies that are building and optimizing websites for search. I highly recommend that as a business owner you take the time to ensure that the people in charge of your Internet Marketing are following the latest up to date practices.

Google isn’t giving away a silver bullet or magic formula of any kind here. What they are saying is that if you want to be in the game, these are the rules. The link below will take you directly to Google for the article in PDF format. Download it to your computer and save it for future reference.

In the event that Google removes general access to this document and the link below is no longer live, contact Contractor Power for a free copy.

Thanks for you time, hope this helps

Norm Denroche
Owner – Contractor Power Marketing

Link – Google SEO Guide – Link

Contractor Power offers small business owners professional and personalized Internet Marketing Services. Contact us today to see what we can do for your business. Full service Internet Marketing from $99. per month, including web design, hosting, content marketing, SEO, video marketing and more.
 
Graphic Design or Internet Marketing?  Knowing The Difference is Important

This article is intended to clear up a few misconceptions about Graphic Design and Internet Marketing and what you should expect from each process. Many small business owners in the building, repair and maintenance fields have websites. Most of these websites were built by a Graphic Designer or Graphic Design company. 

Once the website design or appearance was completed the designer or owner added some basic copy or details about the company. This usually consists of a home page, about page, contact page and services page. With most small business, this is where it stops. Unfortunately at this point many believe they are actually going to grow their business from this process. If this has been your attempt at gaining business from the Internet, you already know whats most likely to happen, NOTHING!  No calls from Internet searches, no leads from contact form, no return on the website design investment of time and money after a year or even many years. The sad truth is that they got exactly what they paid for, a visually well designed website.

The majority of the sites that we review for marketing purposes are fine visually, the Graphic Designers did their job. The problem is that the Internet marketing process stopped at that conclusion of the website design! 

Small businesses like builders, plumbers, painters and architects need professional online marketing. They need to reach local prospects where they are searching and a visually well designed website without the marketing aspects will not get it done. It is important that a website be professional looking and provide an accurate portrait of your business, but that isn't it's most important function. Small businesses need a website that attracts the search engines and brings them more local prospects. Good small business website building today doesn't require much in the way of true graphic arts skills. Upload a company logo, a few job photos, some sizing functions, select a color scheme and a visually appealing website shell can be created in half a day by an experienced marketing professional.

Once the website structure and visual set up is done, the real Internet marketing process is ready to begin. Keywords need to be identified and researched, copy writing of effective SEO content can begin, meta tags can be developed, local search registrations completed and verified, geo-search content growth plan developed and the entire process should be ongoing.

Selecting Keywords
The content of a website needs to revolve around the words that prospects use to find that business through a search engine. For an electrician those words might be; electrical contractor, electrician, electrical repair, ceiling fan installation and most likely dozens more. Selecting the right keywords words is done through online research of search terms in combination with the services offered by the client. This process can not be taken lightly, it is a vital starting point for an effective Internet Marketing process.

Copy Writing
The content of your website needs to serve two distinctly separate processes, both are essential to the success of your online marketing efforts. The first thing that your web copy must do is to incorporate all of your keywords so that the search engines can properly categorize your business during the natural search process. The second thing your copy must do is to give prospects that arrive on your website from a search the information they came to find. Just a rough estimate, about 95% of the websites we review for marketing purposes do not effectively utilize any type of content marketing. Professional website copy writing goes hand in hand with identifying the keywords to target with your online marketing efforts.

Tags
Tags are the part of your website that the search engines see and visitors to your website do not. Tags such as meta page title and meta description help the search engines to provide a more accurate return of information when a search occurs. Picture and video tags are growing in importance as Internet searches grow in visual content delivery.

Marketing Process
Successful Internet Marketing is the ongoing process of reaching more prospects in your service area. Gaining more clients in a stagnant economy means that you must obtain a larger share of the existing market. With the growing trend of geo specific search results being served up by the major search engines expanding your Internet presence to match your service area requires the ongoing process of developing strategic web content. Competition for search engine positions grows daily, the need for professional Internet Marketing has never been more important to growing a successful business.

 

Notes: FYI

This is how the online Encyclopedia wikipedia describes GRAPHIC DESIGN: Graphic design is the art of communication, stylizing, and problem-solving through the use of type and image. 

INTERNET MARKETING according to wikipedia: Online marketing, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing,  many types of display advertising; including web banner advertising, mobile advertising, content advertising and numerous other form of sales.

The truth about websites is that no matter how awesome yours is, if local prospects can't find it through a search engine like (Google / BING / Yahoo) for services that your business offers, it is almost useless.

At Contractor Power we interact with small business owners daily and the observations above come directly from that interaction. Many of the phone calls we receive are inquiries about our services and exactly what we do and how we do it.  Most callers have a website but are not getting anything or not enough from it, I hope this helps.

Norm Denroche
Owner – Contractor Power Marketing