Email Marketing / Newsletter Management
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Search Engine Optimization / Marketing
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Web / Content Development
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Regular communication with clients and new prospects is essential for the development of new business, referral and repeat business. Email can give a great sales boost to businesses that utilize this cost effective digital resource. With the smart phone revolution your clients and prospects are always within reach of your proactive marketing.
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Acquiring new business from prospects searching on Google, Yahoo and BING is essential for most businesses today. The competition for positioning is fierce, success today requires a persistent and diversified Search Engine strategy. As time spent on the Internet continues to grow, so too will the importance of being easily found and contacted online.
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A successful content marketing strategy is essential to long term natural search positioning. The major search engines continuously index unique and fresh web content. This means that the overall value of optimized copy and pages is a significant aspect of placement. Excellent copy serves to optimize placement and also stimulates conversion of visitors to paying clients.
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Working with an experienced email marketing company is the best way for most businesses to capitalize on email marketing. Contractor Power has been helping clients to build their businesses with email marketing since 2001. As a full service provider we are able to offer small businesses an affordable turnkey solution.
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List Development
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Our email list building service makes it possible for you to grow the reach of your marketing through targeted prospecting, creative website offers, existing customer databases, and daily client interactions. Email Marketing / Newsletter Distribution is the most economical way to reach prospects with news, information and product / service offers. The development of an accurate and highly targeted prospect database is a crucial first step. Contractor Power will work with you to develop a highly targeted prospect database with the ability to track responses and validate delivery ensuring an email list that is highly refined and continuously updated for maximum marketing efficiency.
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New Content
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The quality of your email content and your level of persistence is what will determine the long term success of your marketing. The news, information and offers that you create for email distribution must target the needs and interests of your clients and prospects. Fresh content is one of the most important elements of a successful targeted email marketing campaign. Whether it's a press release, event announcement, special offer, eNewsletter or featured job your potential prospects will feel more comfortable utilizing your services if they see fresh information about your company on a regular basis. Not only will this build brand recognition but it will also help to differentiate you from your competitors by adding an increased level of communication that most businesses simply never achieve with clients and prospects.
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HTML Design
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Contractor Power works with all of our clients to design professional email marketing campaigns and newsletters complete with your company logo, relevant content, contact information and direct links to your website, Facebook or other destination. All of your outbound marketing should help to increase your brand awareness and reinforce your company image.
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Contractor Power Marketing can help your company reach more searching prospects with a comprehensive online marketing service.
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Web Page Optimization
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Relevancy is the goal that Google has set for it's search results. Google uses over 200 unique factors in deciding what is relevant and where web pages will show up in organic search results.
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Search Engine Marketing
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Using the search engine to obtain new business is an ongoing process and not a one time event. The level of competition for keyword search results increases daily. Success depends on a persistence execution of the processes that are most influential to the desired outcome.
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Local Search
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Local search is an extremely important process for small businesses with a defined geo target market. Local search usually includes a location specifier that is is used by prospects searching for a product or service in their chosen area. This types of search will often display a map of local business listings with important contact and directional information.
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Organic Search
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Organic search or natural search is the primary target of SEO and SEM services. Through organic search results your company can increase page rank, quantity of ranked pages while expanding your reach geographically.
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Adwords Management
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Paid search is a cost effective marketing process for some businesses.
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